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Volumn 17, Issue 5, 1999, Pages 546-554

How important is marketing in China today to Sino-foreign joint ventures?

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EID: 0033211938     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0263-2373(99)00044-4     Document Type: Article
Times cited : (8)

References (9)
  • 1
    • 84985648224 scopus 로고
    • Marketing's third paradigm: Guanxi
    • Ambler T. Marketing's third paradigm: Guanxi. Business Strategy Review. 5(4):1994;69-80.
    • (1994) Business Strategy Review , vol.5 , Issue.4 , pp. 69-80
    • Ambler, T.1
  • 3
    • 1642528256 scopus 로고    scopus 로고
    • Foreign rivals vs. The Chinese: If you can't beat 'em
    • Business Week
    • Business Week (1999) Foreign rivals vs. the Chinese: if you can't beat 'em. Business Week 36(16), 78.
    • (1999) Business Week , vol.36 , Issue.16 , pp. 78
  • 4
    • 0000328940 scopus 로고    scopus 로고
    • Navigating through China's new advertising law: The role of marketing research
    • Chadwick J. Navigating through China's new advertising law: the role of marketing research. International Journal of Advertising. 16(4):1997;284-295.
    • (1997) International Journal of Advertising , vol.16 , Issue.4 , pp. 284-295
    • Chadwick, J.1
  • 5
    • 0002744218 scopus 로고    scopus 로고
    • Control, conflict, and performance: A study of U.S.-Chinese joint ventures
    • Ding D.Z. Control, conflict, and performance: a study of U.S.-Chinese joint ventures. Journal of International Marketing. 5(3):1997;31-45.
    • (1997) Journal of International Marketing , vol.5 , Issue.3 , pp. 31-45
    • Ding, D.Z.1
  • 6
    • 0040390026 scopus 로고
    • Market orientation: Antecedents and consequences
    • Kohli A.K., Jaworski B.J. Market orientation: antecedents and consequences. Journal of Marketing. 57:1993;53-70.
    • (1993) Journal of Marketing , vol.57 , pp. 53-70
    • Kohli, A.K.1    Jaworski, B.J.2
  • 7
    • 0002871982 scopus 로고    scopus 로고
    • Patterns of market orientation in UK manufacturing companies
    • Liu H. Patterns of market orientation in UK manufacturing companies. Journal of Euro-Marketing. 5(2):1996;77-100.
    • (1996) Journal of Euro-Marketing , vol.5 , Issue.2 , pp. 77-100
    • Liu, H.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.