Reverse marketing in Asia: A Korean experience

Business Horizons

Volumn 42, Issue 5, 1999, Pages 34-40

  Choi, Thomas Y ^a  

^a ARIZONA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033195955     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0007-6813(99)80073-1     Document Type: Article

References (11)

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10. R.N. Steers, Y.K. Shin, and G.R. Ungson, The Chaebol: Korea's New Industrial Might (New York: Harper & Row, 1989).
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