Direct-to-consumer advertising: Impact on patient expectations regarding disease management

Disease Management and Health Outcomes

Volumn 5, Issue 5, 1999, Pages 273-283

  Lexchin, Joel ^a  

^a NONE   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; CONSUMER; COST; DISEASE MANAGEMENT; DOCTOR PATIENT RELATION; DRUG CHOICE; DRUG SAFETY; EXPECTATION; HUMAN; MEDICAL LITERATURE; PATIENT ATTITUDE; PATIENT SATISFACTION; PRESCRIPTION; REVIEW; UNITED STATES;

EID: 0032985972     PISSN: 11738790     EISSN: None     Source Type: Journal    
DOI: 10.2165/00115677-199905050-00004     Document Type: Review

References (4)

1. Lexchin J. Direct to consumer advertising of prescription drugs: the next step. Can J Clin Pharmacol 1996; 3: 65
2. Brown P. Talking to patients - a dangerous road for industry? Scrip 1997 Jul/Aug; 59: 3-4
3. Conlan MF. In-your-face pharmacy. Drug Topics 1996 Jul 8; 140: 92-8
4. US DTC ad spending 'to grow 50% this year'. Marketletter 1998; Jul 20: 15