TARPARE: A method for selecting target audiences for public health interventions

Australian and New Zealand Journal of Public Health

Volumn 23, Issue 3, 1999, Pages 280-284

  Donovan, Robert J ^a   Egger, Garry ^b   Francas, Mark ^b  

^a UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; HEALTH CARE FINANCING; HEALTH PROMOTION; HIGH RISK POPULATION; HUMAN; MARKETING; POPULATION; PUBLIC HEALTH;

EID: 0032981685     PISSN: 13260200     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1467-842X.1999.tb01256.x     Document Type: Article

References (29)

1. Hastings G, Haywood A. Social marketing and communication in health promotion. Health Promot Int 1991; 6: 135-45.
2. Egger G, Donovan RJ, Spark R. Health promotion and the media: principles and practices for health promotion. Sydney: McGraw-Hill, 1993.
3. Lunn T. Segmenting and constructing markets. In: Worcester RM, Downham J, editors. Consumer market research handbook. Amsterdam: New Holland, 1986: 287-424.
4. Donovan RJ, Owen N. Social marketing and population interventions. In: Dishman RK, editors. Advances in exercise adherence. Champaign (11): Human Kinetic Books, 1994: 249-90.
5. Andreasen AR. Marketing social change. San Francisco: ossey-Bass, 1995.
6. Kotler P, Roberto EL. Social marketing: strategies for changing public behavior. New York: The Free Press, 1989.
7. Manoff RK. Social marketing. New York: Praeger, 1985.
8. Piercy N. Market-led strategic change: making marketing happen in your organisation. London: Thorson, 1991.
9. Kotler P. Principles of marketing. Englewood Cliffs (NJ): Prentice-Hall, 1989.
10. Maibach EW, Cotton D. Moving people to behavior change: A staged social cognitive approach to message design. In: Maibach E, Parrott RL, editors. Designing health messages. London: Sage, 1995.
11. Solomon DS. A social marketing perspective on communication campaigns. In: Rice RE, Atkin CK, editors. Public communication campaigns. Newbury Park (Ca): Sage, 1989.
12. Lefebrve RC, Flora JA. Social marketing and public health intervention. Health Educ Q 1988; 15:299-315.
13. Novelli WD. Developing marketing programs. In: Frederickson LW, Solomon LJ, Brehony KA, editors. Marketing health behavior: principles, techniques and applications. New York: Plennum, 1984.
14. Lancaster W, MacIlwain T, Lancaster J. Health marketing: implications for health promotion. Fam Community Health 1983; 5: 41-51.
15. Bagozzi RP. Editor. Advanced methods of marketing research. Oxford: Blackwell, 1994.
16. Bagozzi RP. Editor. Principles of marketing research. Oxford: Blackwell, 1996.
17. Slater MD, Flora JA. Health lifestyles: audience segmentation analysis for public health interventions. Health Educ Q 1989; 18: 221-3.
18. Donovan RJ, Francas M, Egger GJ. A mass media based strategy for the promotion of physical activity. Canberra: Department for the Arts, Sport, Environment, Tourism and Territories, 1989.
19. Sheth JN, Frazier GL. A model of strategy mix for planned social change. J Mark 1982; 46: 15-26.
20. Rose G. Sick individuals and sick populations. Int J Epidemiol 1985; 14(1): 32-8.
21. Rose G. The strategy of preventive medicine. Oxford: Oxford University Press, 1992.
22. Hill D, Chapman S, Donovan RJ. The return of scare tactics: The Australian campaign. Tob Control 1998; 7: 5-8.
23. Hill DJ, White VM, Scollo MM. Smoking behaviours of Australian adults in 1995: Trends and concerns. Med J Aust 1998; 168: 209-13.
24. Dobson AJ, Gibberd RW, Leeder SR, O'Connell DL. Occupational differences in ischemic heart disease mortality and risk factors in Australia. Am J Epidemiol 1985; 122: 283-90.
25. Mullins R, Borland R. Do smokers want to quit? Aust N Z J Public Health 1996; 20: 426-7.
26. Corti B. The relative influence of, and interaction between, environmental and individual determinants of recreational physical activity in sedentary workers and home makers [thesis]. Perth: University of Western Australia, 1998.
27. Egger G, Donovan RJ, Corti B. Development of national physical activity guidelines. Perth: Health Promotion Evaluation Unit, University of Western Australia, 1998.
28. Sullivan D. Coordinator, Smoking and Health Program, Health Department of WA. Pers. Comm. 1996.
29. Hawkins DI, Best RJ, Coney KA. Consumer behavior: implications for marketing strategy. Chicago: Irwin, 1995.