Older females as a market segment for well-fitting clothing

Journal of Fashion Marketing and Management

Volumn 3, Issue 3, 1999, Pages 236-244

  Horne, L ^a   Campbell, L ^a   Scholz, C ^a  

^a UNIVERSITY OF MANITOBA   (Canada)

Author keywords

Clothing; North America; Older females; Segmentation

Indexed keywords

CLOTHING INDUSTRY; CONSUMER RESEARCH; FIT; MARKET; RETAILING; WOMENSWEAR;

EID: 0032877978     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb022563     Document Type: Article

References (41)