Petite and tall-sized consumer segmentation: Comparison of fashion involvement, pre-purchase clothing satisfaction and clothing needs

Journal of Fashion Marketing and Management

Volumn 3, Issue 3, 1999, Pages 219-235

  Yoo, S ^a   Khan, S ^a   Rutherford Black, C ^a  

^a TEXAS TECH UNIVERSITY   (United States)

Author keywords

Clothing needs; Consumer segmentation; Fashion involvement; Petite women; Pre purchase clothing satisfaction; Tall women

Indexed keywords

ANALYSIS; CLOTHING INDUSTRY; CONSUMER RESEARCH; FASHION;

EID: 0032855191     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb022562     Document Type: Article

References (31)