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Volumn 2, Issue 1, 1999, Pages 11-19
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Marketing functional foods: What have we learned? An examination of the Metamucil, Benefit, and Heartwise introductions as cholesterol-reducing ready-to-eat cereals
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Author keywords
[No Author keywords available]
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Indexed keywords
CHOLESTEROL;
ISPAGULA;
ADVERTIZING;
ARTICLE;
CEREAL;
CONSUMER;
FOOD AND DRUG ADMINISTRATION;
HEALTH FOOD;
MARKETING;
PRIORITY JOURNAL;
REGULATORY MECHANISM;
SATISFACTION;
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EID: 0032838956
PISSN: 1096620X
EISSN: None
Source Type: Journal
DOI: 10.1089/jmf.1999.2.11 Document Type: Article |
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Times cited : (10)
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References (13)
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