Consumer preferences for geranium flower color, leaf variegation, and price

HortScience

Volumn 34, Issue 4, 1999, Pages 740-742

  Behe, Bridget ^e   Nelson, Robert ^f   Barton, Susan ^a   Hall, Charles ^b   Safley, Charles D ^c   Turner, Steven ^d  

^a UNIVERSITY OF DELAWARE   (United States)

^b TEXAS A AND M UNIVERSITY   (United States)

^c NORTH CAROLINA STATE UNIVERSITY   (United States)

^d UNIVERSITY OF GEORGIA   (United States)

^e MICHIGAN STATE UNIVERSITY   (United States)

^f NONE

Author keywords

Conjoint analysis; Consumer behavior; Marketing; Pelargonium hortorum

Indexed keywords

EID: 0032788163     PISSN: 00185345     EISSN: None     Source Type: Journal    
DOI: 10.21273/hortsci.34.4.740     Document Type: Article

References (6)

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4. SAS Institute. 1998. ver. 6.12 for Win95. SAS Inst., Cary, N.C.
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6. Townsley-Brascamp, W., N.E. Marr, E. Matsuo, and P.D. Relf. 1995. Evaluation and analysis of consumer preferences for outdoor ornamental plants. Acta Hort. 391:199-206.