Assessing the impact of school marketing: Conjoint choice experiments incorporating availability and substitution effects

Environment and Planning A

Volumn 31, Issue 11, 1999, Pages 1949-1964

  Borgers, A ^a   Oppewal, H ^a   Ponje M ^a   Timmermans, H ^a  

^a EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

DECISION MAKING; EDUCATION; MARKETING; MODELING; SPATIAL ANALYSIS;

EID: 0032778563     PISSN: 0308518X     EISSN: None     Source Type: Journal    
DOI: 10.1068/a311949     Document Type: Article

References (8)

1. Anderson D A, Borgers A W J, Ettema D F, Timmermans H J P, 1992, "Estimating availability effects in travel choice modeling: a stated choice approach", in Transportation Research Record, Number 1357. Planning and Administration (National Academy Press, Washington, DC) pp 51-65
2. Anderson D A, Wiley J B, 1992, "Efficient choice set designs for estimating cross-effects models" Marketing Letters 3 357-370
3. Ben-Akiva M, Lerman S R, 1985 Discrete Choice Analysis: Theory and Application to Travel Demand (MIT Press, Cambridge, MA)
4. Boef-van der Meulen S, Herwijer L J, 1992 Schoolkeuze en scholenplanning in het basisonderwijs [School choice and school grants planning procedure in primary education], cahier 94, Sociaal en Cultureel Planbureau, Rijswijk
5. Elrod T, Louviere J J, Davey K S, 1992, "An empirical comparison of ratings-based and choice-based conjoint models" Journal of Marketing Research 29 368-377
6. Louviere J J, Woodworth G G, 1983, "Design and analysis of simulated consumer choice and allocation experiments: an approach based on aggregate data" Journal of Marketing Research 20 350-367
7. Oppewal H, Timmermans H J P, 1991, "Context effects and decompositional choice modelling" Papers in Regional Science 70 113-131
8. Timmermans H J P, Borgers A W J, van der Waerden P J H J, 1991, "Mother logit analysis of substitution effects in consumer shopping destination choice" Journal of Business Research 23 311-323