Strategic integration of markets and competencies

International Journal of Technology Management

Volumn 17, Issue 6, 1999, Pages 677-695

  Meyer, Marc H ^a,b,c,d  

^a NORTHEASTERN UNIVERSITY   (United States)

^b Centre for Technology Management

^c HiTech MBA Program ^*

^d MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; COMPUTER SOFTWARE; DECISION MAKING; MANAGEMENT SCIENCE; MANUFACTURE; MARKETING;

MARKET STRATEGY; PRODUCT PLATFORMS; SERVICES; TECHNOLOGY MANAGEMENT;

TECHNOLOGY TRANSFER;

EID: 0032689258     PISSN: 02675730     EISSN: None     Source Type: None    
DOI: 10.1504/IJTM.1999.002740     Document Type: Article

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24. For applications of that definition to different types of products and systems, see: Meyer, M.H. and Lehnerd, A.P. op. cit.
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33. Source: personal discussions with the inventor, Alvin Lehnerd.
34. Source: personal discussions with managers at Proctor and Gamble.
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