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Volumn 17, Issue 6, 1999, Pages 582-596

Requirements capture as process of technology-market integration

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; COSTS; MARKETING; PRODUCT DESIGN; QUALITY ASSURANCE; RESEARCH AND DEVELOPMENT MANAGEMENT;

EID: 0032631121     PISSN: 02675730     EISSN: None     Source Type: None    
DOI: 10.1504/IJTM.1999.002737     Document Type: Article
Times cited : (20)

References (14)
  • 2
    • 13044290736 scopus 로고
    • Flops: Too many new products fail. Here's why and how to do better
    • August 6
    • International Business Week, (1993) 'Flops: too many new products fail. Here's why and how to do better August 6.
    • (1993) International Business Week
  • 3
    • 45449121769 scopus 로고
    • Resource allocation in the new product development process
    • Cooper, R. and Klienschmidt, E.J. (1988) 'Resource allocation in the new product development process', Industrial Marketing Management Vol. 17, pp.249-262.
    • (1988) Industrial Marketing Management , vol.17 , pp. 249-262
    • Cooper, R.1    Klienschmidt, E.J.2
  • 8
    • 0041098745 scopus 로고
    • Reading, Addison Wesley Publishing
    • Mckenna, R. (1985) The Regis Touch, Reading, Addison Wesley Publishing.
    • (1985) The Regis Touch
    • Mckenna, R.1
  • 9
    • 0002954858 scopus 로고
    • Marketing Intangible products and product intangibles
    • Levitt, T. (1981) 'Marketing Intangible products and product intangibles', Harvard Business Review.
    • (1981) Harvard Business Review
    • Levitt, T.1
  • 10
    • 0003670069 scopus 로고
    • Accelerating the Process from idea to Launch, Addison-Wesley Publishing Company, New York
    • Cooper, R G. (1993) Winning at New Products, Second Edition, Accelerating the Process from idea to Launch, Addison-Wesley Publishing Company, New York.
    • (1993) Winning at New Products, Second Edition
    • Cooper, R.G.1
  • 12
    • 9944261655 scopus 로고
    • Identifying industrial new product success: Project NewProd
    • Cooper, R.G. (1979) 'Identifying industrial new product success: project NewProd', Industrial Marketing Management, Vol. 8, No.2, pp 124-135.
    • (1979) Industrial Marketing Management , vol.8 , Issue.2 , pp. 124-135
    • Cooper, R.G.1
  • 13
    • 0000446654 scopus 로고
    • New product processes at leading industrial firms
    • Cooper, R.G. and Klienschmidt, E.J. (1991) 'New product processes at leading industrial firms', Industrial Marketing Management, Vol. 10, No. 2, pp.137-147.
    • (1991) Industrial Marketing Management , vol.10 , Issue.2 , pp. 137-147
    • Cooper, R.G.1    Klienschmidt, E.J.2
  • 14
    • 43949151922 scopus 로고
    • Third generation new product processes
    • Cooper, R.G. (1994) 'Third generation new product processes', Journal of Product Innovation Management Vol. 11, No. 1, pp.3-14.
    • (1994) Journal of Product Innovation Management , vol.11 , Issue.1 , pp. 3-14
    • Cooper, R.G.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.