Direct-to-consumer advertising and the learned intermediary

Hospital Practice

Volumn 33, Issue 9, 1998, Pages 129-130

  Fleming, D J ^a   Samuels, K W ^a  

^a Haight Brown and Bonesteel   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; CONSUMER; FOOD AND DRUG ADMINISTRATION; GENERAL PRACTICE; HUMAN; LAW SUIT; MANAGEMENT; SHORT SURVEY;

EID: 0032529856     PISSN: 87502836     EISSN: None     Source Type: Journal    
DOI: 10.1080/21548331.1998.11443750     Document Type: Short Survey

References (0)