European companies between globalization and localization: a comparison of internationalization strategies of British and German MNCs

Economy and Society

Volumn 27, Issue 4, 1998, Pages 462-485

  Lane, Christel ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

COMPARATIVE STUDY; GLOBALIZATION; INTERNATIONAL COMPARISON; MULTINATIONAL ENTERPRISE;

GERMANY; UNITED KINGDOM;

EID: 0032425015     PISSN: 03085147     EISSN: None     Source Type: Journal    
DOI: 10.1080/03085149800000030     Document Type: Article

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