Alcoholic beverage sales promotion: An initial investigation of the role of warning messages and brand characters among consumers over and under the legal drinking age

Journal of Public Policy and Marketing

Volumn 17, Issue 1, 1998, Pages 35-47

  Garretson, Judith A ^a   Burton, Scot ^a  

^a UNIVERSITY OF ARKANSAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032399403     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1177/074391569801700105     Document Type: Article

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