메뉴 건너뛰기




Volumn 557, Issue 1, 1998, Pages 148-163

The Growing Commercialization of Schools: Issues and Practices

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0032397453     PISSN: 00027162     EISSN: None     Source Type: Journal    
DOI: 10.1177/0002716298557000012     Document Type: Article
Times cited : (13)

References (42)
  • 1
    • 84992893639 scopus 로고    scopus 로고
    • Advertisers Find Way into Day-Care Centers
    • 29 Oct
    • Advertisers Find Way into Day-Care Centers. 1996. Orlando Sentinel, 29 Oct.
    • (1996) Orlando Sentinel
  • 2
    • 0040598081 scopus 로고    scopus 로고
    • Higher Math: Student Fund Raising Aids School Budgets
    • 23 Sept
    • Bower, Carolyn. 1996. Higher Math: Student Fund Raising Aids School Budgets. St. Louis Post-Dispatch, 23 Sept.
    • (1996) St. Louis Post-Dispatch
    • Bower, C.1
  • 3
    • 0039412752 scopus 로고    scopus 로고
    • Cash-Strapped School Districts Turning to Corporate Ad Contracts
    • 8 July
    • Brooks, A. Phillips. 1996. Cash-Strapped School Districts Turning to Corporate Ad Contracts. Austin American Statesman, 8 July.
    • (1996) Austin American Statesman
    • Brooks, A.P.1
  • 4
    • 0039412753 scopus 로고    scopus 로고
    • School Commercialism Spreads
    • 28 Oct
    • Carter, Monica. 1996. School Commercialism Spreads. Chattanooga Times, 28 Oct.
    • (1996) Chattanooga Times
    • Carter, M.1
  • 5
    • 84992821396 scopus 로고
    • Coke, Pepsi, and Learning: Schools Have Little Choice But to Take Help
    • (Bergen, NJ), 7 June
    • Coke, Pepsi, and Learning: Schools Have Little Choice But to Take Help. 1995. Record (Bergen, NJ), 7 June.
    • (1995) Record
  • 7
    • 0040598080 scopus 로고    scopus 로고
    • Class Warfare: As They Battle for Bigger Budgets, Colorado Educators Get a Crash Course in Fund Raising
    • 6 Feb
    • Dexheimer, Eric. 1996. Class Warfare: As They Battle for Bigger Budgets, Colorado Educators Get a Crash Course in Fund Raising. Denver Westward, 6 Feb.
    • (1996) Denver Westward
    • Dexheimer, E.1
  • 8
    • 0041192124 scopus 로고    scopus 로고
    • Ads in Schools Concern Parents: Seattle District to Try Corporate Sponsorships for 1 Year
    • 8 Nov
    • Eng, Lilly and Carole Beers. 1996. Ads in Schools Concern Parents: Seattle District to Try Corporate Sponsorships for 1 Year. Seattle Times, 8 Nov.
    • (1996) Seattle Times
    • Eng, L.1    Beers, C.2
  • 9
    • 0039412743 scopus 로고    scopus 로고
    • This Lesson Is Brought to You By …
    • Feb., 80
    • France, David. 1996. This Lesson Is Brought to You By … Good Housekeeping, Feb., 80.
    • (1996) Good Housekeeping
    • France, D.1
  • 10
    • 0040598074 scopus 로고
    • Consumers Union Advocates “Ad-Free Zones” in U.S. Schools
    • 18 Apr
    • Gasparello, Linda. 1995. Consumers Union Advocates “Ad-Free Zones” in U.S. Schools. Food and Drink Daily, 18 Apr.
    • (1995) Food and Drink Daily
    • Gasparello, L.1
  • 11
    • 0040004823 scopus 로고    scopus 로고
    • This Class Is Brought to You By …
    • 3 Jan
    • Glamser, Deeann. 1997. This Class Is Brought to You By … USA Today, 3 Jan.
    • (1997) USA Today
    • Glamser, D.1
  • 12
    • 0040004824 scopus 로고
    • Ads on School Buses Get Green Light: Peninsula District Hopes Advertising Helps It Stay out of the Red
    • 15 Dec
    • Gong, E. J. 1995. Ads on School Buses Get Green Light: Peninsula District Hopes Advertising Helps It Stay out of the Red. Seattle Times, 15 Dec.
    • (1995) Seattle Times
    • Gong, E.J.1
  • 13
    • 0040004813 scopus 로고
    • The New Education Agenda for the '90s: Business Moves to Reform the System
    • Greenberg, Lenore. 1993. The New Education Agenda for the '90s: Business Moves to Reform the System. Public Relations Journal 49(11):30-34.
    • (1993) Public Relations Journal , vol.49 , Issue.11 , pp. 30-34
    • Greenberg, L.1
  • 14
    • 0040598079 scopus 로고
    • Teachers Sort Out Corporate Agenda: Groups Grow Wary of Firms Blurring Lines in Education
    • 1 Dec
    • Harrington, Jeff. 1994. Teachers Sort Out Corporate Agenda: Groups Grow Wary of Firms Blurring Lines in Education. Cincinnati Enquirer, 1 Dec.
    • (1994) Cincinnati Enquirer
    • Harrington, J.1
  • 16
    • 84992775363 scopus 로고    scopus 로고
    • Soft Sells in the Classroom
    • (Los Angeles), 19 Aug
    • Hickox, Katie. 1996. Soft Sells in the Classroom. Orange County Register (Los Angeles), 19 Aug.
    • (1996) Orange County Register
    • Hickox, K.1
  • 17
    • 0041192122 scopus 로고
    • Commercialism in the Classroom: The Impact of Corporate-Sponsored Curriculum Materials on Children's Brand Awareness and Preference
    • University of Washington. Master's thesis
    • Hinrichsen, Catherine L. 1995. Commercialism in the Classroom: The Impact of Corporate-Sponsored Curriculum Materials on Children's Brand Awareness and Preference. University of Washington. Master's thesis.
    • (1995)
    • Hinrichsen, C.L.1
  • 18
    • 0039412758 scopus 로고
    • Channel One: The Dilemma of Teaching and Selling
    • Johnston, Jerome. 1995. Channel One: The Dilemma of Teaching and Selling. Phi Delta Kappan 76(9):436.
    • (1995) Phi Delta Kappan , vol.76 , Issue.9 , pp. 436
    • Johnston, J.1
  • 19
    • 0040349957 scopus 로고
    • The Commercialized Classroom
    • Knaus, Holley. 1992. The Commercialized Classroom. Multinational Monitor 13(3):14.
    • (1992) Multinational Monitor , vol.13 , Issue.3 , pp. 14
    • Knaus, H.1
  • 20
    • 0039412745 scopus 로고
    • Private Gain, Public Loss: Potential Problems with Corporate-Sponsored Environmental Awareness Information Services in Public Schools
    • 22 Mar
    • Lapp, David. 1994. Private Gain, Public Loss: Potential Problems with Corporate-Sponsored Environmental Awareness Information Services in Public Schools. Environmental Action Magazine, 22 Mar., 14.
    • (1994) Environmental Action Magazine , pp. 14
    • Lapp, D.1
  • 21
    • 0040004819 scopus 로고
    • Food in the Fast Lane: Some Familiar Fare is Available to Students in School Cafeterias
    • 18 Apr
    • Librach, Phyllis Brasch. 1994. Food in the Fast Lane: Some Familiar Fare is Available to Students in School Cafeterias. St. Louis Post-Dispatch, 18 Apr.
    • (1994) St. Louis Post-Dispatch
    • Librach, P.B.1
  • 22
    • 0040004825 scopus 로고    scopus 로고
    • School Menus in O.C. Add Up in Market Test
    • 6 Apr
    • Loar, Russ. 1996. School Menus in O.C. Add Up in Market Test. Los Angeles Times, 6 Apr.
    • (1996) Los Angeles Times
    • Loar, R.1
  • 23
    • 0040598077 scopus 로고    scopus 로고
    • The ABC's of Fund Raising: Schools Old Hands at Sales Pitch
    • 27 Aug
    • Mahoney, Michelle. 1996. The ABC's of Fund Raising: Schools Old Hands at Sales Pitch. Denver Post, 27 Aug.
    • Denver Post
    • Mahoney, M.1
  • 24
    • 0041192118 scopus 로고
    • An Historical Comparison of Children's Use of Time with Media: 1920s to 1980s
    • ed. R. Butsch. Philadelphia: Temple University Press
    • Mazzarella, Sharon and Ellen Wartella. 1990. An Historical Comparison of Children's Use of Time with Media: 1920s to 1980s. In For Fun and Profit, ed. R. Butsch. Philadelphia: Temple University Press.
    • (1990) For Fun and Profit
    • Mazzarella, S.1    Wartella, E.2
  • 26
    • 84992806511 scopus 로고
    • Most Readers Say OK to Ads on Buses as Desperation Measure
    • (Tacoma), 12 Aug
    • Most Readers Say OK to Ads on Buses as Desperation Measure. 1995. News Tribune (Tacoma), 12 Aug.
    • (1995) News Tribune
  • 27
    • 84992821352 scopus 로고    scopus 로고
    • Is the Classroom for Sale to Advertisers?
    • 17 Apr
    • Mullins, Robert. 1996. Is the Classroom for Sale to Advertisers? Business Journal of Milwaukee, 17 Apr., 21.
    • (1996) Business Journal of Milwaukee , pp. 21
    • Mullins, R.1
  • 28
    • 0039412744 scopus 로고
    • Go Ahead, Make My Lunch: Restaurant Chains Vying for School Media Market
    • 20 July
    • Oleck, Joan. 1994. Go Ahead, Make My Lunch: Restaurant Chains Vying for School Media Market. Restaurant Business Magazine, 20 July, 54.
    • (1994) Restaurant Business Magazine , pp. 54
    • Oleck, J.1
  • 29
    • 84992802013 scopus 로고
    • Plan Urges Corporate Sponsors for Schools
    • 16 Jan
    • Plan Urges Corporate Sponsors for Schools. 1995. Marketing News, 16 Jan.
    • (1995) Marketing News
  • 30
    • 0041192123 scopus 로고
    • Osceola Schools Get OK to Sell Space to Advertisers
    • 29 Oct
    • Postal, Leslie. 1995. Osceola Schools Get OK to Sell Space to Advertisers. Orlando Sentinel, 29 Oct.
    • (1995) Orlando Sentinel
    • Postal, L.1
  • 31
    • 0041192120 scopus 로고
    • How Business Can Help the Schools
    • 16 Nov
    • Ramsey, Nancy. 1992. How Business Can Help the Schools. Fortune, 16 Nov., 147.
    • (1992) Fortune , pp. 147
    • Ramsey, N.1
  • 32
    • 0040004818 scopus 로고    scopus 로고
    • Company Sees Profits in Holding Fun Nights at School Facilities
    • 15 Aug
    • Roser, Mary Ann. 1996. Company Sees Profits in Holding Fun Nights at School Facilities. Austin American Statesman, 15 Aug.
    • (1996) Austin American Statesman
    • Roser, M.A.1
  • 33
    • 84992801990 scopus 로고    scopus 로고
    • Scripps Howard Texas Poll
    • 3-12 June
    • Scripps Howard Texas Poll. 1996. 3-12 June.
    • (1996)
  • 34
    • 0041192119 scopus 로고
    • The Pedagogy of Pasta Sauce: Pretending to Help Teachers, Campbell's Teaches Consumerism
    • Sept., 52
    • Shenk, David. 1995. The Pedagogy of Pasta Sauce: Pretending to Help Teachers, Campbell's Teaches Consumerism. Harper's Magazine, Sept., 52.
    • (1995) Harper's Magazine
    • Shenk, D.1
  • 35
    • 84992801978 scopus 로고    scopus 로고
    • Raising Money Raises Ruckus: Parents Object to School Drives
    • (New Orleans), 16 Mar
    • Shipley, Sara. 1996. Raising Money Raises Ruckus: Parents Object to School Drives. Times-Picayune (New Orleans), 16 Mar.
    • (1996) Times-Picayune
    • Shipley, S.1
  • 36
    • 84904771554 scopus 로고
    • Ads: Ring Around the Curricular Collar
    • (Allentown), 19 Nov
    • Snyder, Susan. 1995. Ads: Ring Around the Curricular Collar. Morning Call (Allentown), 19 Nov.
    • (1995) Morning Call
    • Snyder, S.1
  • 37
    • 0039412751 scopus 로고    scopus 로고
    • Corporations, Classrooms and Commercialism
    • 5 Jan
    • Stead, Deborah. 1997. Corporations, Classrooms and Commercialism. New York Times, 5 Jan.
    • (1997) New York Times
    • Stead, D.1
  • 39
    • 0040598075 scopus 로고    scopus 로고
    • Ad Pitches Target Teen Consumers
    • 9 May
    • Wells, Melanie. 1996. Ad Pitches Target Teen Consumers. USA Today, 9 May.
    • (1996) USA Today
    • Wells, M.1
  • 40
    • 0040004820 scopus 로고
    • Corporate Curriculum: Big Business Lends a Hand in Classroom, Some Critics Nervous
    • 10 May
    • Wilson, Laurie. 1994. Corporate Curriculum: Big Business Lends a Hand in Classroom, Some Critics Nervous. Dallas Morning News, 10 May.
    • (1994) Dallas Morning News
    • Wilson, L.1
  • 41
    • 0039412746 scopus 로고
    • School Bells Ring for Advertisers
    • 1 June
    • Winters, Patricia. 1995. School Bells Ring for Advertisers. New York Daily News, 1 June.
    • (1995) New York Daily News
    • Winters, P.1
  • 42
    • 0039412750 scopus 로고    scopus 로고
    • Schools Know the Score: Advertisers Providing Sports Equipment, Money
    • 1 Dec
    • Wolff, Christine. 1996. Schools Know the Score: Advertisers Providing Sports Equipment, Money. Cincinnati Enquirer, 1 Dec.
    • (1996) Cincinnati Enquirer
    • Wolff, C.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.