Segmentation of sport center members in Seoul based on attitudes toward service quality

Journal of Sport Management

Volumn 12, Issue 4, 1998, Pages 273-287

  Kim, Changhwan ^a   Kim, Susan Y ^a  

^a Korea National Sport University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032327333     PISSN: 08884773     EISSN: None     Source Type: Journal    
DOI: 10.1123/jsm.12.4.273     Document Type: Article

References (9)

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5. Kotler, P. (1991). Marketing management: Analysis, planning, implementation and control. Englewood Cliffs, NJ: Prentice Hall.
6. Mullin, B.J., Hardy, S., & Sutton, W.A. (1993). Sport marketing. Champaign, IL: Human Kinetics.
7. Parasuraman, A., Zeithaml, V.A., & Berry, L.L. (1988). SERVQUAL: A multiple item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64, 12-40.
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