Forecasting and analysis of marketing data using neural networks

Journal of Information Science and Engineering

Volumn 14, Issue 4, 1998, Pages 843-862

  Yao, Jingtao ^a   Teng, Nicholas ^a   Poh, Hean Lee ^a   Tan, Chew Lim ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Artificial neural networks; Marketing decision support systems; Marketing mix; Sales forecasting; Variable reduction

Indexed keywords

DECISION MAKING; DECISION SUPPORT SYSTEMS; FORECASTING; MARKETING; SENSITIVITY ANALYSIS; SUPERVISORY PERSONNEL;

SALES FORECASTING; VARIABLE REDUCTION;

NEURAL NETWORKS;

EID: 0032268711     PISSN: 10162364     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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