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Volumn 36, Issue 1, 1998, Pages 95-99

Smaller and larger firms' marketing activities as a response to economic privatization: Marketing is alive and well in Croatia

Author keywords

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Indexed keywords


EID: 0032220936     PISSN: 00472778     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review
Times cited : (9)

References (17)
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  • 2
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  • 3
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  • 4
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    • Biljan, M.1    Lovric, L.2
  • 5
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    • Brush, C.1
  • 6
    • 0010102795 scopus 로고
    • Report published by the CPF, August 22, 1994. Zagreb, Croatia
    • Croatian Privatization Fund (1994). Report published by the CPF, August 22, 1994. Zagreb, Croatia.
    • (1994) Croatian Privatization Fund
  • 7
    • 0002151304 scopus 로고
    • Constraints on the adoption of the marketing concept: The case of the former Soviet Union
    • Ennew, C. T., I. Filatotchev, M. Wright, and T. W. Buck (1993). "Constraints on the Adoption of the Marketing Concept: The Case of the Former Soviet Union," European Journal of Marketing 27(11/12), 21-34.
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  • 8
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    • Jaworski, B.1    Kohli, A.2
  • 9
    • 0010105302 scopus 로고
    • Dynamics of small business sector development in the transitional economy of Croatia
    • Kastelan-Mrak, M., and M. Vehovec (1995). "Dynamics of Small Business Sector Development in the Transitional Economy of Croatia," Zbornik radova 13(2), 61-80.
    • (1995) Zbornik Radova , vol.13 , Issue.2 , pp. 61-80
    • Kastelan-Mrak, M.1    Vehovec, M.2
  • 10
  • 11
    • 51249173551 scopus 로고
    • The evolving marketing concept, competitive intensity and organization performance
    • Lusch, R. F., and G. R. Laczniak (1987). "The Evolving Marketing Concept, Competitive Intensity and Organization Performance," Journal of the Academy of Marketing Science 15, 1-11.
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  • 12
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    • Market orientation and success of small and medium sized enterprises
    • Martin, J. H., and B. Grbac (1995). "Market Orientation and Success of Small and Medium Sized Enterprises," Zbornik radova 13(2), 115-126.
    • (1995) Zbornik Radova , vol.13 , Issue.2 , pp. 115-126
    • Martin, J.H.1    Grbac, B.2
  • 13
    • 0001980759 scopus 로고
    • Why privatization is not enough
    • May-June
    • McDonald, Kevin (1993). "Why Privatization is Not Enough," Harvard Business Review (May-June), 49-59.
    • (1993) Harvard Business Review , pp. 49-59
    • McDonald, K.1
  • 14
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    • Privatization: Lessons from the British experience
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  • 15
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    • Rekettye, G.1    Ghobadian, A.2    Liu, J.3
  • 16
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    • Shipley, D.1    Fonfara, K.2
  • 17
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    • At last purchasing is becoming strategic
    • Spekman, R., J. Kamauff, D. Salmond (1994). "At Last Purchasing is Becoming Strategic," Long Range Planning 27(2), 76-84.
    • (1994) Long Range Planning , vol.27 , Issue.2 , pp. 76-84
    • Spekman, R.1    Kamauff, J.2    Salmond, D.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.