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Volumn 60, Issue 4, 1998, Pages 1050-1062

Campaign tactics and the decision to attack

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EID: 0032194859     PISSN: 00223816     EISSN: None     Source Type: Journal    
DOI: 10.2307/2647730     Document Type: Article
Times cited : (62)

References (15)
  • 3
    • 84937296321 scopus 로고
    • Attack ads: Rethinking the rules
    • July
    • Doak, David. 1995. "Attack Ads: Rethinking the Rules." Campaigns & Elections (July): 20-21.
    • (1995) Campaigns & Elections , pp. 20-21
    • Doak, D.1
  • 4
    • 84972645820 scopus 로고
    • Voter response to negative political ads
    • Garramone, Gina M. 1984. "Voter Response to Negative Political Ads." Journalism Quarterly 61:250-59.
    • (1984) Journalism Quarterly , vol.61 , pp. 250-259
    • Garramone, G.M.1
  • 5
    • 0002901750 scopus 로고
    • Producing TV: A survival guide
    • July
    • Goodman, A. 1995. "Producing TV: A Survival Guide." Campaigns & Elections (July): 22-24.
    • (1995) Campaigns & Elections , pp. 22-24
    • Goodman, A.1
  • 6
    • 0030497269 scopus 로고    scopus 로고
    • A spatial theory of positive and negative campaigning
    • Harrington, Joseph E., and Gregory D. Hess. 1996. "A Spatial Theory of Positive and Negative Campaigning." Games and Economic Behavior 17:209-29.
    • (1996) Games and Economic Behavior , vol.17 , pp. 209-229
    • Harrington, J.E.1    Hess, G.D.2
  • 8
    • 0002856358 scopus 로고
    • Elements of videostyle: Candidate presentation through television advertising
    • ed. L. L. Kaid, Dan Nimmo, and K. R. Sanders. Carbondale, IL: Southern Illinois University Press
    • Kaid, Lynda Lee, and D. K. Davidson. 1986. "Elements of Videostyle: Candidate Presentation through Television Advertising." In New Perspectives on Political Advertising, ed. L. L. Kaid, Dan Nimmo, and K. R. Sanders. Carbondale, IL: Southern Illinois University Press.
    • (1986) New Perspectives on Political Advertising
    • Kaid, L.L.1    Davidson, D.K.2
  • 14
    • 85033543028 scopus 로고    scopus 로고
    • New York Times. 26 February
    • Stone, Roger. 1996. "Positively Negative." New York Times. 26 February.
    • (1996) Positively Negative
    • Stone, R.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.