Innovation to Action: Marketing Occupational Therapy

American Journal of Occupational Therapy

Volumn 52, Issue 8, 1998, Pages 618-620

  Jacobs, Karen ^a  

^a American Occupational Therapy Association   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; CONSUMER; FINANCIAL MANAGEMENT; HUMAN; OCCUPATIONAL HEALTH;

CONSUMER SATISFACTION; HUMANS; MARKETING OF HEALTH SERVICES; OCCUPATIONAL HEALTH;

EID: 0032161732     PISSN: 02729490     EISSN: None     Source Type: Journal    
DOI: 10.5014/ajot.52.8.618     Document Type: Article

References (10)

1. Balanced Budget Act of 1997. Pub. L. 105-33, 111 Stat. 251.
2. Beaton, J. (1995). Marketing handbook for occupational therapists. London: College of Occupational Therapists.
3. Fradette, M., & Michaud, S. (1998). The power of corporate kinetics. New York: Simon & Schuster.
4. Jacobs, K. (1989). Work hardening in the health care system. In L. Ogden-Niemeyer & K. Jacobs (Eds.), Work hardening: State of the art (pp. 111-126). Thorofare, NJ: Slack.
5. Jacobs, K. (1997). Marketing strategies. In J. Pratt & K. Jacobs (Eds.), Work practice: International perspectives (pp. 267-276). Oxford, UK: Butterworth-Heinemann.
6. Jacobs, K., & Logigian, M. (1994). Functions of a manager in occupational therapy. Thorofare, NJ: Slack.
7. Kotler, P., & Clarke, R. (1990). Marketing health services. London: Prentice Hall.
8. Labovitz, G., & Rosansky, V. (1997). The power of alignment. New York: Wiley.
9. Reauthorization of the Individuals With Disabilities Education Act of 1990. (1997). Pub. L. 105-17.
10. Schaef, A. W. (1990). Meditations for women who do too much. San Francisco: Harper Collins.