Marketing innovations to nurses, Part 2: Marketing's role in the adoption of innovations

Journal of Wound, Ostomy and Continence Nursing

Volumn 25, Issue 5, 1998, Pages 227-232

  Landrum, Barbara J ^a,b  

^a RUSH UNIVERSITY   (United States)

^b NONE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; ATTITUDE TO HEALTH; EDUCATION; FECES INCONTINENCE; FINANCIAL MANAGEMENT; HUMAN; INJURY; INTENSIVE CARE; MASS COMMUNICATION; METHODOLOGY; NURSING; NURSING DISCIPLINE; NURSING EDUCATION; NURSING STAFF; PRACTICE GUIDELINE; PSYCHOLOGICAL ASPECT; SKIN CARE; STANDARD; STOMA; URINE INCONTINENCE;

DIFFUSION OF INNOVATION; EDUCATION, NURSING, CONTINUING; FECAL INCONTINENCE; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HUMANS; INTENSIVE CARE; MARKETING OF HEALTH SERVICES; NURSING STAFF, HOSPITAL; OSTOMY; PRACTICE GUIDELINES; SKIN CARE; SPECIALTIES, NURSING; URINARY INCONTINENCE; WOUNDS AND INJURIES;

EID: 0032151652     PISSN: 10715754     EISSN: None     Source Type: Journal    
DOI: 10.1097/00152192-199809000-00005     Document Type: Article

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