메뉴 건너뛰기




Volumn 82, Issue 3 PART 2, 1998, Pages 1239-1247

Assertiveness and aggressiveness as potential moderators of consumers' verbal behavior following a failure of service

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; AGGRESSION; ARTICLE; ASSERTIVENESS; COMPARATIVE STUDY; CONSUMER; FEMALE; HUMAN; MALE; MIDDLE AGED; VERBAL BEHAVIOR;

EID: 0032088994     PISSN: 00332941     EISSN: 1558691X     Source Type: Journal    
DOI: 10.2466/pr0.1998.82.3c.1239     Document Type: Article
Times cited : (6)

References (20)
  • 2
    • 0345496095 scopus 로고
    • Sex differences in physical, verbal, and indirect aggression: A review of recent research
    • BJORKQVIST, K. (1994) Sex differences in physical, verbal, and indirect aggression: a review of recent research. Sex Roles, 30, 177-188.
    • (1994) Sex Roles , vol.30 , pp. 177-188
    • Bjorkqvist, K.1
  • 5
    • 0003002481 scopus 로고
    • Toward a theory of consumer complaining behavior
    • A. G. Woodside, J. Sheth, & P. Bennett (Eds.), Amsterdam: North-Holland
    • DAY, R. L., & LANDON, E. L. (1977) Toward a theory of consumer complaining behavior. In A. G. Woodside, J. Sheth, & P. Bennett (Eds.), Consumer and industrial buying behavior. Amsterdam: North-Holland. Pp. 425-437.
    • (1977) Consumer and Industrial Buying Behavior , pp. 425-437
    • Day, R.L.1    Landon, E.L.2
  • 6
    • 0023877984 scopus 로고
    • Selected personality correlates of assertiveness and aggressiveness
    • DEMAN, A. F., & GREEN, C. D. (1988) Selected personality correlates of assertiveness and aggressiveness. Psychological Reports, 62, 672-674.
    • (1988) Psychological Reports , vol.62 , pp. 672-674
    • Deman, A.F.1    Green, C.D.2
  • 7
    • 0022814145 scopus 로고
    • Gender and aggressive behavior: A meta-analytic review of the social psychological literature
    • EAGLY, A. H., & STEFFEN, V. J. (1986) Gender and aggressive behavior: a meta-analytic review of the social psychological literature. Psychological Bulletin, 100, 309-330.
    • (1986) Psychological Bulletin , vol.100 , pp. 309-330
    • Eagly, A.H.1    Steffen, V.J.2
  • 8
    • 0010993588 scopus 로고
    • An exploratory study of assertiveness, aggressiveness, an consumer complaining behavior
    • W. L. Wilkie (Ed.), Ann Arbor, MI: Association for Consumer Research
    • FORNELL, C., & WESTBROOK, R. A. (1979) An exploratory study of assertiveness, aggressiveness, an consumer complaining behavior. In W. L. Wilkie (Ed.), Advances in consumer research. Ann Arbor, MI: Association for Consumer Research. Pp. 105-110.
    • (1979) Advances in Consumer Research , pp. 105-110
    • Fornell, C.1    Westbrook, R.A.2
  • 11
    • 0030589999 scopus 로고    scopus 로고
    • Aggressive experiences and aggressiveness: Relationship to ethnicity, gender, and age
    • HARRIS, M. B. (1996) Aggressive experiences and aggressiveness: relationship to ethnicity, gender, and age. Journal of Applied Psychology, 26, 843-870.
    • (1996) Journal of Applied Psychology , vol.26 , pp. 843-870
    • Harris, M.B.1
  • 12
    • 0030516511 scopus 로고    scopus 로고
    • Gender and aggression: II. Personal aggressiveness
    • HARRIS, M. B., & KNIGHT-BOHNHOFF, K. (1996) Gender and aggression: II. Personal aggressiveness. Sex Roles, 35, 27-42.
    • (1996) Sex Roles , vol.35 , pp. 27-42
    • Harris, M.B.1    Knight-Bohnhoff, K.2
  • 13
    • 0001559313 scopus 로고
    • Effects of word-of-mouth and product-attribute information on persuasion: An accessibility-diagnosticity perspective
    • HERR, P. M., KARDES, F. R., & KIM, J. (1991) Effects of word-of-mouth and product-attribute information on persuasion: an accessibility-diagnosticity perspective. Journal of Consumer Research, 17, 454-462.
    • (1991) Journal of Consumer Research , vol.17 , pp. 454-462
    • Herr, P.M.1    Kardes, F.R.2    Kim, J.3
  • 14
    • 0017701589 scopus 로고
    • Differentiating assertion and aggression: Some behavioral guidelines
    • HOLLANDSWORTH, J. G., JR. (1977) Differentiating assertion and aggression: some behavioral guidelines. Behavioral Therapy, 8, 347-352.
    • (1977) Behavioral Therapy , vol.8 , pp. 347-352
    • Hollandsworth J.G., Jr.1
  • 15
    • 0001581026 scopus 로고
    • Word-of-mouth communication in the industrial adoption process
    • MARTILLA, J. A. (1971) Word-of-mouth communication in the industrial adoption process. Journal of Marketing Research, 8, 173-178.
    • (1971) Journal of Marketing Research , vol.8 , pp. 173-178
    • Martilla, J.A.1
  • 16
    • 0001947422 scopus 로고
    • An analysis of consumer interaction style in the marketplace
    • RICHINS, M. L. (1983a) An analysis of consumer interaction style in the marketplace. Journal of Consumer Research, 10, 73-82.
    • (1983) Journal of Consumer Research , vol.10 , pp. 73-82
    • Richins, M.L.1
  • 17
    • 0002604811 scopus 로고
    • Negative word-of-mouth by dissatisfied customers: A pilot study
    • RICHINS, M. L. (1983b) Negative word-of-mouth by dissatisfied customers: a pilot study. Journal of Marketing, 47, 68-78.
    • (1983) Journal of Marketing , vol.47 , pp. 68-78
    • Richins, M.L.1
  • 18
    • 51249173625 scopus 로고
    • A multivariate analysis of responses to dissatisfaction
    • RICHINS, M. L. (1987) A multivariate analysis of responses to dissatisfaction. Journal of the Academy of Marketing Science, 15, 24-31.
    • (1987) Journal of the Academy of Marketing Science , vol.15 , pp. 24-31
    • Richins, M.L.1
  • 20
    • 0002221276 scopus 로고
    • Consumer complaint intentions and behavior: Definitional and taxonomical issues
    • SINGH, J. (1988) Consumer complaint intentions and behavior: definitional and taxonomical issues. Journal of Marketing, 52, 93-117.
    • (1988) Journal of Marketing , vol.52 , pp. 93-117
    • Singh, J.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.