Is dependent what we want to be? Effects of incongruency

Journal of Retailing

Volumn 74, Issue 2, 1998, Pages 247-271

  Gassenheimer, Jule B ^a   Davis, J Charlene ^b   Dahlstrom, Robert ^b  

^a UNIVERSITY OF KENTUCKY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032085906     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0022-4359(99)80095-5     Document Type: Article

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