Using a market staging approach in appealing directly to the consumer.

The healthcare strategist

Volumn 2, Issue 4, 1998, Pages 4-7

  Conlon, M K ^a  

^a Sachs Group   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; CONSUMER; ECONOMIC ASPECT; ECONOMICS; FINANCIAL MANAGEMENT; HUMAN; METHODOLOGY; ORGANIZATION; ORGANIZATION AND MANAGEMENT; UNITED STATES; UNIVERSITY HOSPITAL;

ACADEMIC MEDICAL CENTERS; CONSUMER SATISFACTION; ECONOMIC COMPETITION; HUMANS; MARKETING OF HEALTH SERVICES; ORGANIZATIONAL INNOVATION; UNITED STATES;

EID: 0032035024     PISSN: 10970819     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (0)