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Volumn 14, Issue 1, 1998, Pages 85-94

Consumer heterogeneity and the shape of purchase rate functions

Author keywords

Hazard rates; Heterogeneity; Market concentration

Indexed keywords

FUNCTIONS; MATHEMATICAL MODELS;

EID: 0032023227     PISSN: 87550024     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1099-0747(199803)14:1<85::AID-ASM341>3.0.CO;2-R     Document Type: Article
Times cited : (1)

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  • 4
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  • 9
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    • How important to marketing strategy is the 'heavy user'?
    • D. W. Twedt, 'How important to marketing strategy is the 'heavy user'?' J. Marketing 28, 71-72 (1964).
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.