Optimal coordination strategies for production and marketing decisions

Operations Research Letters

Volumn 22, Issue 1, 1998, Pages 41-47

  Kim, DaeSoo ^a   Lee, Won J ^b  

^a MARQUETTE UNIVERSITY   (United States)

^b SolarLight Ltd   (South Korea)

Author keywords

Difference equation; Nonlinear optimization; Production and marketing coordination

Indexed keywords

DECISION THEORY; DIFFERENCE EQUATIONS; FUNCTIONS; INDUSTRIAL ECONOMICS; INVENTORY CONTROL; ITERATIVE METHODS; MARKETING; PROBLEM SOLVING; PRODUCTION CONTROL; STRATEGIC PLANNING;

ECONOMIC ORDER QUANTITY (EOQ); ECONOMIC PRODUCTION QUANTITY (EPQ); MARGINAL ANALYSIS; MARKETING DOMINATING COORDINATION APPROACH (MDCA); PRODUCTION DOMINATING COORDINATION APPROACH (PDCA);

NONLINEAR PROGRAMMING;

EID: 0032001819     PISSN: 01676377     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-6377(97)00052-7     Document Type: Article

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