Global customerization of markets has arrived!

European Management Journal

Volumn 16, Issue 1, 1998, Pages 79-90

  Tersine, Richard ^a   Harvey, Michael ^a  

^a UNIVERSITY OF OKLAHOMA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031994431     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0263-2373(97)00076-5     Document Type: Article

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