-
1
-
-
0002767099
-
Adoption of cable amidst a multimedia environment
-
Atkin, D.J., 1993. Adoption of cable amidst a multimedia environment. Telematics and Informatics 10, 51-58.
-
(1993)
Telematics and Informatics
, vol.10
, pp. 51-58
-
-
Atkin, D.J.1
-
2
-
-
0040249564
-
Uses and values for cable television news
-
Baldwin, T.F., Barrett, M., Bates, B., 1992. Uses and values for cable television news. Journal of Broadcasting and Electronic Media 36, 225-233.
-
(1992)
Journal of Broadcasting and Electronic Media
, vol.36
, pp. 225-233
-
-
Baldwin, T.F.1
Barrett, M.2
Bates, B.3
-
3
-
-
84938050544
-
Newspaper and television dependencies: Effects on evaluations of public officials
-
Becker, L.B., Sobowale, I.A., Casey Jr., W.E., 1979. Newspaper and television dependencies: Effects on evaluations of public officials. Journal of Broadcasting 23, 465-475.
-
(1979)
Journal of Broadcasting
, vol.23
, pp. 465-475
-
-
Becker, L.B.1
Sobowale, I.A.2
Casey W.E., Jr.3
-
4
-
-
0000272896
-
The role of involvement in attention and comprehension processes
-
Celsi, R.L., Olson, J.C., 1988. The role of involvement in attention and comprehension processes. Journal of Consumer Research 15, 210-224.
-
(1988)
Journal of Consumer Research
, vol.15
, pp. 210-224
-
-
Celsi, R.L.1
Olson, J.C.2
-
5
-
-
84976933377
-
How media use and reliance affect knowledge level
-
Culbertson, H.M., Stempe III, G.H., 1986. How media use and reliance affect knowledge level. Communication Research 13, 579-602.
-
(1986)
Communication Research
, vol.13
, pp. 579-602
-
-
Culbertson, H.M.1
Stempe G.H. III2
-
7
-
-
84970764915
-
Community influentials' media dependency in dealing with a controversial local issue
-
542.
-
Fry, D.L., McCain, T.A., 1983. Community influentials' media dependency in dealing with a controversial local issue. Journalism Quarterly 60, 458-463, 542.
-
(1983)
Journalism Quarterly
, vol.60
, pp. 458-463
-
-
Fry, D.L.1
McCain, T.A.2
-
8
-
-
0010830960
-
The knowledge gap and foreign affairs: The Palestinian-Israeli conflict
-
Gandy Jr., O., Waylly, M.E., 1985. The knowledge gap and foreign affairs: The Palestinian-Israeli conflict. Journalism Quarterly 62, 777-783.
-
(1985)
Journalism Quarterly
, vol.62
, pp. 777-783
-
-
Gandy O., Jr.1
Waylly, M.E.2
-
9
-
-
84965682025
-
Media use, reliance, and active participation
-
Gandy Jr., O.H., Matabane, P.W., Omachonu, J.O., 1987. Media use, reliance, and active participation. Communication Research 14, 644-663.
-
(1987)
Communication Research
, vol.14
, pp. 644-663
-
-
Gandy O.H., Jr.1
Matabane, P.W.2
Omachonu, J.O.3
-
11
-
-
84972769995
-
Time budgets, level of involvement and use of the mass media
-
Grunig, J.E., 1979. Time budgets, level of involvement and use of the mass media. Journalism Quarterly 56, 248-261.
-
(1979)
Journalism Quarterly
, vol.56
, pp. 248-261
-
-
Grunig, J.E.1
-
13
-
-
0010154349
-
In search of television viewing styles
-
Hawkins, R.P., Reynolds, R., Pingree, S., 1991. In search of television viewing styles. Journal of Broadcasting and Electronic Media 35, 375-383.
-
(1991)
Journal of Broadcasting and Electronic Media
, vol.35
, pp. 375-383
-
-
Hawkins, R.P.1
Reynolds, R.2
Pingree, S.3
-
14
-
-
85067158732
-
Cable and program choice
-
Zillman, D. Bryant, J. (Eds.), NJ: Lawrence Erlbaum
-
Heeter, C., Greenberg, B., 1985. Cable and program choice. In: Zillman, D. Bryant, J. (Eds.), Selective exposure to communication Hillsdale. NJ: Lawrence Erlbaum, pp. 203-224.
-
(1985)
Selective Exposure to Communication Hillsdale.
, pp. 203-224
-
-
Heeter, C.1
Greenberg, B.2
-
15
-
-
33846268555
-
Predicting the use of technologies for communication and consumer needs
-
Jeffres, L., Atkin, D., 1996. Predicting the use of technologies for communication and consumer needs. Journal of Broadcasting and Electronic Media 40, 318-330.
-
(1996)
Journal of Broadcasting and Electronic Media
, vol.40
, pp. 318-330
-
-
Jeffres, L.1
Atkin, D.2
-
16
-
-
34248985808
-
The impact of television advertising: Learning without involvement
-
Krugman, H., 1965. The impact of television advertising: Learning without involvement. Public Opinion Quarterly 29, 349-356.
-
(1965)
Public Opinion Quarterly
, vol.29
, pp. 349-356
-
-
Krugman, H.1
-
17
-
-
84964117743
-
Audience activity and gratifications: A conceptual clarification and exploration
-
Levy, M.R., Windahl, S., 1984. Audience activity and gratifications: A conceptual clarification and exploration. Communication Research 11, 51-78.
-
(1984)
Communication Research
, vol.11
, pp. 51-78
-
-
Levy, M.R.1
Windahl, S.2
-
18
-
-
84986357045
-
Modeling the gratification-seeking process of television viewing
-
Lin, C., 1993. Modeling the gratification-seeking process of television viewing. Human Communication Research 20, 224-244.
-
(1993)
Human Communication Research
, vol.20
, pp. 224-244
-
-
Lin, C.1
-
19
-
-
84964113164
-
"Knowledge gap" phenomena: Effect of situation-specific and transsituational factors
-
Lovrich, N.P., Pierce, J.C., 1984. "Knowledge gap" phenomena: Effect of situation-specific and transsituational factors. Communication Research 11, 415-434.
-
(1984)
Communication Research
, vol.11
, pp. 415-434
-
-
Lovrich, N.P.1
Pierce, J.C.2
-
20
-
-
84970441343
-
Investigating assumptions of media dependency research
-
McDonald, D.G., 1983. Investigating assumptions of media dependency research. Communication Research 10, 509-528.
-
(1983)
Communication Research
, vol.10
, pp. 509-528
-
-
McDonald, D.G.1
-
21
-
-
84973220495
-
Issues and images: The influence of media reliance in voting decisions
-
McLeod, J.M., Glynn, C.J., McDonald, D.G., 1983. Issues and images: The influence of media reliance in voting decisions. Communication Research 10, 37-58.
-
(1983)
Communication Research
, vol.10
, pp. 37-58
-
-
McLeod, J.M.1
Glynn, C.J.2
McDonald, D.G.3
-
22
-
-
0347369978
-
-
April. Broadcast Education Association, Las Vegas
-
Pinkleton, B.E., Reagan, J., Aaronson, D., Chen, C., 1995. April. Information source repertoires for sports information versus government and political information. Paper presented to the Broadcast Education Association, Las Vegas.
-
(1995)
Information Source Repertoires for Sports Information Versus Government and Political Information
-
-
Pinkleton, B.E.1
Reagan, J.2
Aaronson, D.3
Chen, C.4
-
23
-
-
84986858011
-
Consumer involvement, message attention, and the persistent of persuasive impact in a message-dense environment
-
Pratkanis, A.R., Greenwald, A.G., 1993. Consumer involvement, message attention, and the persistent of persuasive impact in a message-dense environment. Psychology and Marketing 10, 321-332.
-
(1993)
Psychology and Marketing
, vol.10
, pp. 321-332
-
-
Pratkanis, A.R.1
Greenwald, A.G.2
-
25
-
-
0006719156
-
How do technologies relate to the repertoire of information sources?
-
Reagan, J., Pinkleton, B., Aaronson, D., Chen, C., 1995a. How do technologies relate to the repertoire of information sources? Telematics and Informatics, 12, 21-27.
-
(1995)
Telematics and Informatics
, vol.12
, pp. 21-27
-
-
Reagan, J.1
Pinkleton, B.2
Aaronson, D.3
Chen, C.4
-
26
-
-
84937299576
-
Differentiating telephone surveys from telemarketing to increase response rates
-
Reagan, J., Pinkleton, B., Aaronson, D., Ramo, E., 1995b. Differentiating telephone surveys from telemarketing to increase response rates. Communication Research Reports, 12, 170-177.
-
(1995)
Communication Research Reports
, vol.12
, pp. 170-177
-
-
Reagan, J.1
Pinkleton, B.2
Aaronson, D.3
Ramo, E.4
-
27
-
-
84965561081
-
Involvement, attention, and perceptions of message relevance in the response to persuasive appeals
-
Roser, C., 1990. Involvement, attention, and perceptions of message relevance in the response to persuasive appeals. Communication Research 17, 571-600.
-
(1990)
Communication Research
, vol.17
, pp. 571-600
-
-
Roser, C.1
-
28
-
-
0010198611
-
Political advertising: A neglected policy issue in marketing
-
Rothschild, M.L., 1978. Political advertising: A neglected policy issue in marketing. Journal of Marketing Research 15, 58-71.
-
(1978)
Journal of Marketing Research
, vol.15
, pp. 58-71
-
-
Rothschild, M.L.1
-
29
-
-
84985143886
-
Ritualized and instrumental television viewing
-
Rubin, A.M., 1984. Ritualized and instrumental television viewing. Journal of Communication, 12, 67-77.
-
(1984)
Journal of Communication
, vol.12
, pp. 67-77
-
-
Rubin, A.M.1
-
30
-
-
84925925381
-
Mass media use, issue knowledge and political involvement
-
Tan, A.S., 1980. Mass media use, issue knowledge and political involvement. Public Opinion Quarterly 44, 241-248.
-
(1980)
Public Opinion Quarterly
, vol.44
, pp. 241-248
-
-
Tan, A.S.1
-
32
-
-
84951558002
-
Conceptualizing involvement
-
34.
-
Zaichkowsky, J.L., 1986. Conceptualizing involvement. Journal of Advertising 15, 4-14, 34.
-
(1986)
Journal of Advertising
, vol.15
, pp. 4-14
-
-
Zaichkowsky, J.L.1
|