Consumer-perceived value: The key to a successful business strategy in the healthcare marketplace

Journal of the American Geriatrics Society

Volumn 46, Issue 1, 1998, Pages 111-113

  Ettinger W H , Jr ^a   Miles, T P ^a  

^a WAKE FOREST SCHOOL OF MEDICINE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; CONSUMER; ECONOMICS; HEALTH CARE INDUSTRY; HEALTH SERVICE; MARKETING; MEDICARE; REVIEW;

EID: 0031974432     PISSN: 00028614     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1532-5415.1998.tb01024.x     Document Type: Review

References (3)