Drug discovery and strategic marketing. The need to improve the connection

Drug Development Research

Volumn 43, Issue 3, 1998, Pages 143-148

  Fitzgerald, J D ^a  

^a Materia Medica   (United Kingdom)

Author keywords

Marketing input; Problems and solutions; Project selection

Indexed keywords

DECISION MAKING; DRUG DEVELOPMENT; DRUG INDUSTRY; DRUG RESEARCH; MARKETING; ORGANIZATION; PLANNING; SHORT SURVEY;

EID: 0031815121     PISSN: 02724391     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1098-2299(199803)43:3<143::AID-DDR3>3.0.CO;2-J     Document Type: Short Survey

References (4)

1. Black J (1990): Interview. Omni 78-82;126-134.
2. Fitzgerald JD (1991): Issues in managing innovative research for drug discovery. In Walker SR (ed): Creating the Right Environment for Drug Discovery. Lancaster, UK: Quay Publishing.
3. Teisberg EO (1991): Why do good managers choose poor strategies? Class discussion notes. Harvard Business School, Boston, MA, pp 391-172.
4. Touche Ross (1990): In Harnden D, Macarthur D (eds): The Management of Pharmaceutical R&D. London: P.J.B. Publications.