Diffusion of innovations theory and work-site aids programs

Journal of Health Communication

Volumn 3, Issue 1, 1998, Pages 17-28

  Backer, Thomas E ^a   Rogers, Everett M ^b  

^a Human Interaction Research Institute   (United States)

^b UNIVERSITY OF NEW MEXICO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ACQUIRED IMMUNE DEFICIENCY SYNDROME; ARTICLE; COMMERCIAL PHENOMENA; HEALTH EDUCATION; HUMAN; INFORMATION SCIENCE; MASS COMMUNICATION; OCCUPATIONAL HEALTH SERVICE; ORGANIZATION AND MANAGEMENT; UNITED STATES; WORKPLACE;

ACQUIRED IMMUNODEFICIENCY SYNDROME; COMMERCE; DIFFUSION OF INNOVATION; HEALTH EDUCATION; HUMANS; INFORMATION THEORY; OCCUPATIONAL HEALTH SERVICES; UNITED STATES; WORKPLACE;

EID: 0031597936     PISSN: 10810730     EISSN: 10870415     Source Type: Journal    
DOI: 10.1080/108107398127481     Document Type: Article

References (15)

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2. Backer, T. E. (1991). The Entertainment Industry Council on AIDS: Interorganizational problemsolving intervention. In A. Glassman & T. Cummings (Eds.), Cases in organizational development. Homewood, IL: Irwin.
3. Backer, T. E. (1993). AIDS in the workplace policies and programs: A 1993 overview. Los Angeles: Human Interaction Research Institute.
4. Backer, T. E. (1994). AIDS in the workplace policies and programs: Issues and resources for the Hispanic communities. Los Angeles: Human Interaction Research Institute.
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10. Kuzmits, F. E., & Sussman, L. (1986, June). Twenty questions about AIDS in the workplace. Business Horizons, pp. 36–42.
11. Orlandi, M. A. (1986). The diffusion and adoption of worksite health promotion innovations: An analysis of barriers. Preventive Medicine, 15, 522–536.
12. Rogers, E. M. (1995). Diffusion of innovations (4th ed.). New York: Free Press.
13. Rogers, E. M., Dearing, J. W., & Chang, S. (1991). The agenda-setting process for a public issue: AIDS in the ’80s. Journalism Monograph, 126.
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15. Tedlow, R. S. (1994). Levi Strauss & Co. and the AIDS crisis. Boston: Harvard Business School.