The name remembrance effect: A test of alternative explanations

Journal of Social Behavior and Personality

Volumn 12, Issue 3, 1997, Pages 801-810

  Howard, Daniel J ^a   Gengler, Charles E ^b   Jain, Ambuj ^c  

^a SOUTHERN METHODIST UNIVERSITY   (United States)

^b RUTGERS UNIVERSITY   (United States)

^c Deloitte and Touche   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031537404     PISSN: 08861641     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (18)

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