Sell me some prestige! The portrayal of women in business-related ads

Journal of Popular Culture

Volumn 30, Issue 4, 1997, Pages 255-271

  Stephenson, Theresa ^a   Stover, William J ^a   Villamor, Mike ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031532325     PISSN: 00223840     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.0022-3840.1997.3004_255.x     Document Type: Review

References (9)

1. Berman, Ronald. Advertising and Social Change. CA: Sage Publications, Inc., 1981.
2. Duberman, Lucille. Gender and Sex in Society. New York: Praeger Publishers, Inc., 1975.
3. Faludi, Susan. "Fatal and Fetal Visions: The Backlash in the Movies" in Taking Sides. Eds. Alison Alexander et. al. CT: Dushkin Publishing Group, Inc., 1993.
4. _. "Looking Beyond the Slogans," Newsweek 28 Dec. 1992.
5. Fejes, Fred J. "Masculinity as Fact: A Review of Empirical Mass Communication Research on Masculinity," in Men, Masculinity and the Media. Ed. Steve Craig. CA: Sage Publications, 1992.
6. Glenn, Evelyn Nakano. Women: A Feminist Perspective. CA: Mayfield Publishing Co., 1989.
7. Pecora, Norma. "Superman/Superboys/Supermen: The Comic Book Hero as Socializing Agent" in Men, Masculinity, and the Media. Ed. Steve Craig. CA: Sage Publications, 1992.
8. Rhode, Deborah L. Justice and Gender. Cambridge: Harvard UP, 1989.
9. Sapiro, Virginia. Women in American Society. CA: Mayfield Publishing Co., 1990.