The price of competitiveness in competitive pricing

Journal of the Academy of Marketing Science

Volumn 25, Issue 2, 1997, Pages 109-116

  Griffith, David E ^a   Rust, Roland T ^b  

^a OUACHITA BAPTIST UNIVERSITY   (United States)

^b VANDERBILT UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031525420     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/BF02894346     Document Type: Article

References (16)

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