Reactions to disappointing performance in manufacturer-distributor relationships: The role of escalation and resource commitments

Psychology and Marketing

Volumn 14, Issue 8, 1997, Pages 791-821

  Cox, Amy E ^a   Walker Jr , Orville C ^b  

^a GARDNER WEBB UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031521606     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(199712)14:8<791::AID-MAR4>3.0.CO;2-9     Document Type: Article

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