The impacts of product acceptability, brand value and price on responses of foodservice professionals to bulk Turkey

Journal of Food Quality

Volumn 20, Issue 6, 1997, Pages 533-546

  Moskowitz, Howard R ^a   Krieger, Bert ^a   Barash, James ^a  

^a MOSKOWITZ JACOBS INC   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

AVES; MELEAGRIS GALLOPAVO;

EID: 0031328224     PISSN: 01469428     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1745-4557.1997.tb00494.x     Document Type: Article

References (14)

1. ALLISON, R.I. and UHL, K.P. 1964. Influence of beer brand identification on taste perception. J. Marketing Res. 1, 36-39.
2. JACOBY, J., OLSON, J.C. and HADDOCK, R.A. 1971. Price, brand name and product composition characteristics as determinants of perceived quality. J. Applied Psychol. 55, 570-590.
3. MOSKOWITZ, H.R. 1985. New Directions in Product Testing and Sensory Analysis of Foods. pp. 1-370, Food & Nutrition Press, Trumbull, CT.
4. MOSKOWITZ, H.R. 1995. The dollar value of product quality: The effect of pricing versus overall liking on consumer stated purchase intent for pizza. J. Sensory Studies 10, 239-248.
5. MOSKOWITZ, H.R., BENZAQUEN, I. and RITACCO, G. 1981. What do consumers really think about your product? Food Engineering, September, 80-82.
6. MOSKOWITZ, H.R. and KRIEGER, B. 1993. What sensory characteristics drive product quality? An assessment of individual differences. J. Sensory Studies 8, 271-282.
7. MOSKOWITZ, H.R. and KRIEGER, B. 1995. The contribution of sensory liking to overall liking: An analysis of six food categories. Food Quality and Preference 6, 83-90.
8. NESLIN, A. 1981. Linking product features to perceptions: Self-stated versus statistically revealed importance weights. J. Marketing Res. 18, 80-86.
9. SALFORD SYSTEMS INC. 1994. CART for Windows, Version 2.0. 5952 Bernadette Lane, San Diego, CA.
10. SCHUTZ, H.G. and WAHL, O. 1981. Consumer perception of the relative importance of appearance, flavor and texture to food acceptance. In Criteria of Food Acceptance, How Man Chooses What He Eats (J. Solms and R.L. Hall, eds.), pp. 97-116, Forster Verlag, Zurich.
11. SYSTAT. 1994. Statistical Analysis System, Computer Program, Systat Inc., Evanston, Illinois.
12. VALENZI, E.R. and ANDREWS, I.R. 1971. Effects of price information on product quality ratings. J. Applied Psychol. 55, 87-91.
13. WHEATLEY, J.J. and CHIU, S.Y. 1977. The effects of price, store image, and product and respondent characteristics on perceptions of quality. J. Marketing Res. 14, 181-186.
14. YOSHIDA, M. 1964. Studies in the psychometric classification of odor, Japanese Psychol. Res. 6, 111, 124-155.