Transcending functional boundaries: The cultural, strategic, and tactical domains of marketing

Health Marketing Quarterly

Volumn 15, Issue 2, 1998, Pages 33-47

  Rapert, Molly Inhofe ^a   Babakus, Emin ^b   Olson, Jeanne ^a  

^a UNIVERSITY OF ARKANSAS   (United States)

^b UNIVERSITY OF MEMPHIS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; CROSS-SECTIONAL STUDY; ECONOMIC ASPECT; ECONOMICS; FINANCIAL MANAGEMENT; GENERAL HOSPITAL; HEALTH SERVICES RESEARCH; ORGANIZATION; ORGANIZATION AND MANAGEMENT; UNITED STATES;

CROSS-SECTIONAL STUDIES; ECONOMIC COMPETITION; HEALTH SERVICES RESEARCH; HOSPITALS, GENERAL; MARKETING OF HEALTH SERVICES; ORGANIZATIONAL CULTURE; PLANNING TECHNIQUES; UNITED STATES;

EID: 0031325021     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1300/J026v15n02_02     Document Type: Article

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