A reverse sunk cost effect in risky decision making: Sometimes we have too much invested to gamble

Journal of Economic Psychology

Volumn 18, Issue 6, 1997, Pages 677-691

  Zeelenberg, Marcel ^a   Van Dijk, Eric ^b  

^a EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

^b LEIDEN UNIVERSITY   (Netherlands)

Author keywords

Decision making; Risky choice; Sunk cost

Indexed keywords

EID: 0031280681     PISSN: 01674870     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-4870(97)00029-9     Document Type: Article

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