Relative risk-value models

European Journal of Operational Research

Volumn 103, Issue 1, 1997, Pages 170-185

  Dyer, James S ^a   Jia, Jianmin ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Decision paradoxes; Risk measure; Risk value models; Utility theory

Indexed keywords

FUNCTION EVALUATION; MARKETING; MATHEMATICAL MODELS; RISK ASSESSMENT; UTILITY RATES;

RISK MEASURE;

DECISION MAKING;

EID: 0031275855     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0377-2217(96)00254-8     Document Type: Article

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