Factors affecting international product design

Journal of the Operational Research Society

Volumn 48, Issue 11, 1997, Pages 1131-1143

  Hadjinicola, G C ^a   Kumar, K R ^b  

^a UNIVERSITY OF CYPRUS   (Cyprus)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Exchange rate; Manufacturing policy; Marketing policy; Tariffs

Indexed keywords

ECONOMIC AND SOCIAL EFFECTS; FEES AND CHARGES; INDUSTRIAL ECONOMICS; INTERNATIONAL COOPERATION; MARKETING; PUBLIC POLICY; STANDARDIZATION; STRATEGIC PLANNING;

EXCHANGE RATE; TARIFFS;

PRODUCT DESIGN;

EID: 0031268476     PISSN: 01605682     EISSN: 14769360     Source Type: Journal    
DOI: 10.1057/palgrave.jors.2600455     Document Type: Article

References (21)

1. Levitt, T (1983). The globalization of markets. Harvard Bus Rev, May-June, 92-102.
2. Boddewyn, JJ., Soehl R and Picard J (1986). Standardization in international marketing: Is Ted Levitt in fact right? Bus Horizons, November-December, 69-75.
3. Douglas, SP., Wind, Y (1987). The myth of globalization. Columbia J of World Bus, Winter, 19-29.
4. Elinder, E (1961). How international can advertising be. The Int Advertiser, December, 12-16.
5. Kashani, K (1989). Beware of the pitfalls of global marketing. Harvard Bus Rev, September-October, 91-98.
6. Porter, ME (1990). The Competitive Advantage of Nations. The Free Press: New York.
7. Hayes, RH., Wheelwright, SC (1984). Restoring Our Competitive Edge. John Wiley and Sons: New York.
8. Oliff MD, Arpan, JS., Dubois FL (1989). Global manufacturing rationalization: The design and management of international factory networks. In: Ferdows K (ed), Managing International Manufacturing. North Holland: New York, pp 41-65.
9. identi®cation of new product ideas. Mgmt Sci. 20: 921-937.
10. McFadden, D (1986). The choice theory approach to market research. Marketing Sci. 5: 275-297.
11. Gruca, TS, Kumar, KR., Sudharshan, D (1992).An equilibrium analysis of defensive responses to entry using a coupled response function model. Marketing Sci. 11: 348-358.
12. Albers, S., Brockhoff, K (1977). A procedure for new product positioning in an attribute space. Eur J Opl Res 1: 230-238.
13. Sudharshan, D, May, JH., Gruca, TS (1988). DIFFSTRAT: An analytical procedure for generating optimal new product concepts for a differentiated-type strategy. Eur J Opl Res 36: 50-65.
14. Eliashberg, J., Manrai, AK (1992). Optimal positioning of new-product concepts: Some analytical implications and empirical results. Eur J Opl Res 63: 376-397.
15. Choi, CS, DeSarbo, WS., Harker, PT (1990). Product positioning under price competition. Mgmt Sci. 36: 175-199.
16. Bachem, A., Simon, H (1981). A product positioning model with costs and prices. Eur J Opl Res 7: 362-370.
17. Hout, T, Porter ME., Rudden, E (1982). How global companies win out. Harvard Bus Rev, September-October, 98-108.
18. Yip, GS (1989). Global strategy. In a world of nations. Sloan Mgmt Rev, Fall, 29-41.
19. Hadjinicola, GC., Kumar, KR (1994). Facility rationalization and product desing in international enterprises, Report 94-109, Department of Public and Business Administration, University of Cyprus.
20. Schwartz, HR (1989). Numerical Analysis: A Comprehensive Introduction. John Wiley and Sons: New York.
21. Walters, PG., Toyne, B (1989). Product modification and standardisation in international markets: Strategic options and facilitating policies. Columbia J World Bus, Winter, 37-44.