Perceptual analysis of two-way two-mode frequency data: Probability matrix decomposition and two alternatives

International Journal of Research in Marketing

Volumn 14, Issue 4, 1997, Pages 321-339

  Candel, Math J J M ^a   Maris, Eric ^b  

^a WAGENINGEN UNIVERSITY   (Netherlands)

^b RADBOUD UNIVERSITY NIJMEGEN   (Netherlands)

Author keywords

Correspondence analysis; EM estimation; Latent class analysis; Perceptual mapping; Probability matrix decomposition; Two way two mode frequency data; Value mapping

Indexed keywords

EID: 0031256392     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-8116(97)00019-0     Document Type: Article

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