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Volumn 17, Issue 3, 1997, Pages 40-41
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Health care marketing may resemble retail as patients gain consumer savvy.
a
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Author keywords
[No Author keywords available]
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Indexed keywords
ARTICLE;
CONSUMER;
ECONOMIC ASPECT;
ECONOMICS;
FINANCIAL MANAGEMENT;
HEALTH INSURANCE;
METHODOLOGY;
ORGANIZATION AND MANAGEMENT;
UNITED STATES;
UTILIZATION REVIEW;
CONSUMER PARTICIPATION;
ECONOMIC COMPETITION;
MANAGED CARE PROGRAMS;
MARKETING OF HEALTH SERVICES;
UNITED STATES;
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EID: 0031229004
PISSN: 10941304
EISSN: None
Source Type: Journal
DOI: None Document Type: Article |
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Times cited : (3)
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References (0)
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