Information technology and social relations: Portrayals of gender roles in high tech product advertisements

Journal of the American Society for Information Science

Volumn 48, Issue 8, 1997, Pages 718-727

  Dilevko, Juris ^a   Harris, Roma M ^a  

^a UNIVERSITY OF WESTERN ONTARIO   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

INFORMATION ANALYSIS; MARKETING; SOCIAL ASPECTS;

HIGH TECHNOLOGY PRODUCT ADVERTISEMENTS; SOCIAL RELATIONS;

INFORMATION TECHNOLOGY;

EID: 0031208625     PISSN: 00028231     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1097-4571(199708)48:8<718::AID-ASI5>3.0.CO;2-V     Document Type: Article

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