Industrial firms and the power of mission

Industrial Marketing Management

Volumn 26, Issue 4, 1997, Pages 371-383

  Bart, Christopher K ^a  

^a MCMASTER UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031185056     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(96)00146-0     Document Type: Article

References (31)

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