"Customers for life": Does it fit your culture?

Business Horizons

Volumn 40, Issue 4, 1997, Pages 11-16

  Deadrick, Diana L ^b   McAfee, R Bruce ^b   Glassman, Myron ^a  

^a OLD DOMINION UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031184668     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0007-6813(97)90034-3     Document Type: Article

References (3)

1. Gutek B.A. The Dynamics Of Service. 1995;Jossey-Bass, San Francisco.
2. Kerr J., Slocum J. Managing Corporate Culture Through Reward Systems. Academy Of Management Executive. 1:(2):1987;99-108.
3. Schein E. Organizational Culture And Leadership. 2nd ed. 1992;Jossey-Bass, San Francisco.