Television Minidramas: Social Marketing and Evaluation in Egypt

Medical Anthropology Quarterly

Volumn 11, Issue 2, 1997, Pages 164-182

  Lane, Sandra D ^a  

^a Onondaga County Health Department

Author keywords

Egypt; Health messages; Social marketing; Television

Indexed keywords

ARTICLE; ATTITUDE TO HEALTH; BEHAVIOR; EGYPT; FINANCIAL MANAGEMENT; HEALTH CARE QUALITY; HEALTH EDUCATION; HUMAN; LITERATURE; ORGANIZATION AND MANAGEMENT; SOCIAL CLASS; TELEVISION; TREATMENT OUTCOME;

ATTITUDE TO HEALTH; DRAMA; EGYPT; HEALTH EDUCATION; HUMANS; MARKETING OF HEALTH SERVICES; OUTCOME AND PROCESS ASSESSMENT (HEALTH CARE); POWER (PSYCHOLOGY); PROGRAM EVALUATION; SOCIAL CLASS; TELEVISION;

EID: 0031156448     PISSN: 07455194     EISSN: None     Source Type: Journal    
DOI: 10.1525/maq.1997.11.2.164     Document Type: Article

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