Gaining competitive advantage in the U.S. wireless telephony market: The marketing challenge

Telematics and Informatics

Volumn 14, Issue 2, 1997, Pages 159-171

  Agarwal, Manoj K ^a   Goodstadt, Barry E ^b  

^a BINGHAMTON UNIVERSITY   (United States)

^b Itron Inc   (United States)

Author keywords

Competitive advantage; Marketing strategy; Telecommunications; Wireless; Wireless telephony

Indexed keywords

COMPETITION; LAWS AND LEGISLATION; MARKETING; STRATEGIC PLANNING; TELECOMMUNICATION CONTROL;

FEDERAL COMMUNICATIONS COMMISSION; WIRELESS TELEPHONY;

RADIO TELEPHONE;

EID: 0031144427     PISSN: 07365853     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0736-5853(96)00031-7     Document Type: Article

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18. Telematics and Informatics, Vol. 14, No. 2, pp. 173-184, 1997