Creative destruction as a market strategy

Research Technology Management

Volumn 40, Issue 3, 1997, Pages 33-40

  Neff, Michael C ^a,b   Shanklin, William L ^c,d  

^a KENT STATE UNIVERSITY   (United States)

^b THUNDERBIRD SCHOOL OF GLOBAL MANAGEMENT   (United States)

^c KENT STATE UNIVERSITY   (United States)

^d UNIVERSITY OF MARYLAND   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; COSTS; ECONOMIC AND SOCIAL EFFECTS; INDUSTRIAL ECONOMICS; MARKETING; PROFESSIONAL ASPECTS; STRATEGIC PLANNING;

CREATIVE DESTRUCTION;

INDUSTRIAL RESEARCH;

EID: 0031143126     PISSN: 08956308     EISSN: None     Source Type: Journal    
DOI: 10.1080/08956308.1997.11671128     Document Type: Article

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