Formulating dynamic strategies using decision calculus

European Journal of Operational Research

Volumn 98, Issue 3, 1997, Pages 542-554

  Parker, Philip M ^a   Sarvary, Miklos ^b  

^a INSEAD   (France)

^b NONE

Author keywords

Advertising; Decision calculus; Decision support; Marketing strategy; Optimal control; Pricing

Indexed keywords

OPERATIONS RESEARCH; OPTIMAL CONTROL SYSTEMS; OPTIMIZATION; RESOURCE ALLOCATION; SCHEDULING; STRATEGIC PLANNING;

DECISION CALCULUS;

MARKETING;

EID: 0031139559     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0377-2217(96)00257-3     Document Type: Article

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