Retail buyer decision-making in Japan: What US sellers need to know

International Business Review

Volumn 6, Issue 2, 1997, Pages 91-112

  Alpert, Frank ^a   Kamins, Michael ^b   Sakano, Tomoaki ^b   Onzo, Naoto ^b   Graham, John ^b  

^a MONASH UNIVERSITY   (Australia)

^b NONE

Author keywords

Marketing to Japan; Retail buying; Trade barriers

Indexed keywords

EID: 0031116568     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0969-5931(96)00040-6     Document Type: Article

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